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University assignment





The brief//
Diesel are opening a new shop in manchester. They want you to create two window displays panels and an urban marketing campaign with the theme "Cool camping".

Urban marketing//
I would create a short movie (around 1 minute) and I would use an ordinary amateur camcorder.
The story would be about three persons who didn't get tickets for the upcoming game of football.
They would instead break into a football arena and climb up the roof to set up there tent one day ahead of the game to get the best seats.
This movie clip will circulate on you tube and other similar sites two months ahead of the window displays. The effect I hope for is that people start talking about it and if it's real or not.